| 摘要 | 第4-6页 |
| ABSTRACT | 第6-8页 |
| Chapter 1 Introduction | 第11-13页 |
| 1.1 The background of the research | 第11-12页 |
| 1.2 The ideas of research and its main contents | 第12-13页 |
| Chapter 2 The analysis to the TY Company’s internal status | 第13-33页 |
| 2.1 The Basic situation of the company and the analysis to its status | 第13-16页 |
| 2.1.1 The current organization structure of the company | 第13-14页 |
| 2.1.2 The analysis to its current main business | 第14-15页 |
| 2.1.3 The analysis to its core advantages | 第15-16页 |
| 2.2 The analysis to the company’s inner core competence | 第16-27页 |
| 2.2.1 The analysis of its business competence | 第16-24页 |
| 2.2.2 The analysis to its financial capability | 第24-26页 |
| 2.2.3 The analysis to its financing capability | 第26-27页 |
| 2.3 The research on the company’s internal management problems | 第27-33页 |
| 2.3.1 The analysis to its organization problem and management control. | 第27-28页 |
| 2.3.2 The analysis to the problems of its process and system | 第28-29页 |
| 2.3.3 The analysis to its financial management | 第29-30页 |
| 2.3.4 The analysis to its HR management | 第30-31页 |
| 2.3.5 The analysis to its culture construction | 第31-33页 |
| Chapter 3 The analysis to TY Company’s external environment | 第33-50页 |
| 3.1 The analysis to the leasing industry and its developing trend | 第33-40页 |
| 3.1.1 The analysis to the trend of international leasing industry | 第33-37页 |
| 3.1.2 The analysis to the development of Chinese leasing industry | 第37-40页 |
| 3.2 The analysis to Chinese heavy trucks leasing industry | 第40-45页 |
| 3.2.1 The analysis to the supply chain of heavy truck leasing industry | 第40-41页 |
| 3.2.2 The analysis to the demand chain of heavy truck leasing industry | 第41-43页 |
| 3.2.3 The analysis and forecast to Chinese future heavy truck leasing industry | 第43-45页 |
| 3.3 The analysis to the main competitors of heavy truck leasing industry | 第45-49页 |
| 3.3.1 The analysis to the business models of the heavy truck leasing | 第45-47页 |
| 3.3.2 The analysis to the typical competitors | 第47-49页 |
| 3.4 The important meaning of establishing its new development strategy | 第49-50页 |
| Chapter 4 The establishment and evaluation of TY’s new development strategy | 第50-68页 |
| 4.1 The establishment of the TY Company’s SWOT strategical Matrix | 第50-52页 |
| 4.2 The analysis to the TY Company’s development strategy approaches. | 第52-55页 |
| 4.2.1 The profession-focused mode | 第52-53页 |
| 4.2.2 The leasing and value-added services mode | 第53-54页 |
| 4.2.3 The leasing and sales services mode | 第54-55页 |
| 4.3 The planning and designing of its strategical system | 第55-61页 |
| 4.3.1 The analysis to its business portfolio and business strategy orientation | 第55-57页 |
| 4.3.2 The company’s future vision and mission | 第57-58页 |
| 4.3.3 The forecast of the company’s strategic goals | 第58页 |
| 4.3.4 The analysis to the key business and identify its marketing strategic steps | 第58-61页 |
| 4.4 The company’s core competence constructing plan | 第61-68页 |
| 4.4.1 The analysis to its cultivating approaches of the core competence | 第61-65页 |
| 4.4.2 Its cultivating plan of the core capability in various stages. | 第65-68页 |
| Chapter 5 Conclusion | 第68-69页 |
| Reference | 第69-70页 |
| Acknowledgement | 第70-71页 |
| The directory of the article published during the MBA period | 第71页 |
